Travel and YouTube – Infographics
When it comes to travel YouTube is one of the platforms where consumers engage the most when planing and researching a trip. The infographics below shows some interesting figures from research Google released last year with Ipsos MediaCT. They reveal that many of the consumers use video not only for inspiration but also for information in different phases of the travel cycle.
Apart from these figures and the potential of the content format, Google UK sales director Dr Bernd Fauser added:
“You don’t need huge budgets, it’s about the content people engage with. Anyone can be an artist, you just need a good idea. You can reach a lot of people in a very emotional way.”